How Mobile Applications Create Direct Marketing Opportunities for Coaching Centers
Mobile phones are undoubtedly the most widely used gadgets for day to day activities. According to eMarketer almost 34% of population between 18-34 years use only mobile internet for personal use and 87% of youngsters are accompanied by their smart phones throughout the day. Statistics show that smart phone users spend around 85% of their mobile time using apps. Additionally apps can display as much information as the websites and are comparatively faster and easier to navigate as compared to websites. App based mobile marketing therefore is becoming an emerging trend among coaching centers too whose target audience comprises of young students and their parents.
A direct communication channel for existing students A mobile application can help bridge the communication gap between the parents and coaching center, by providing progress reports and other updates about their wards. Such facilities help parents develop trust in the institutes. Coaching center mobile applications also ensure real-time information sharing with enrolled students through a medium they most prefer to use. With information about lecture schedules, new courses and test and event calendar sent through push notifications students will always be updated. Native apps created by Appynitty Communications even include dedicated platforms where parents can provide instant feedback and students can post their queries keeping students and parents directly connected with you at all times.
Direct marketing through app Sharing Decision regarding enrolling with any coaching institute is widely peer influenced and based on word of mouth publicity from current and past students. With the customized apps like StudyAppy having inbuilt app sharing feature, it provides a medium for you to productively channelize such influencers, and generate credible leads for new admissions. A self-branded app comprising of exhaustive information in the form of text, images and high definition videos gives the prospective students first hand information about the institute, courses it offers, faculty associated with it and infrastructure facilities. Your app can ensure easy connectivity, with in-app contact center and appointment scheduling facilities. If they wish to visit you, the Google map integration will assist them in navigating to you without any hassle.
Quick & Easy Online Admission With in-app integration of cutting edge payment gateways, students can enroll themselves with your coaching center even without visiting you. StudyAppy comes with integrated mobile payment gateways like e-wallets, net banking and debit or credit card payments allowing you to open online admissions for students coming from different regions too!
