Promote Customer Loyalty with your own Restaurant Mobile App
A restaurant business survives and prospers on customer loyalty which is ensured mainly through two core factors – good food and good experience. From dine-in experience to on call and online interaction for home delivery, everything together makes up for a comprehensive customer experience. One of the important elements of creating a flawless customer experience in the mobile first era is through your own restaurant app.
Make your Guests ‘Appy Happy’ The restaurant guests today prefer to be ‘appy happy’ through their smart mobiles and if your restaurant does not have an app presence, it might be losing out on a great way of enhancing customer experience and ensuring customer loyalty. What makes apps popular is the ease of accessibility to information like food menu, customer reviews and special offers along with navigational assistance to locate restaurant. Further with their own mobile apps restaurants can also provide appealing virtual experience of its ambience through high definition pictures and videos.
App enables customer focused direct digital marketing A personalized restaurant mobile application is your gateway to highly valuable customer database. This database allows you to map your app-using guests’ behavior and accordingly frame your marketing strategies. Unlike random digital marketing that is targeted to a wider but unknown audience, app based mobile marketing is more substantial, reaching directly the targeted customer. With increased visibility fostering customer loyalty through permanent presence on customer’s mobile, app marketing is sure to increase revenues.
Get more referral and loyal customers through App Sharing Happy customers are known to be the best brand ambassadors who promote your business through word of mouth. But with app sharing facility provided by apps like RestroAppy from Appynitty Communications they can do so through app sharing too and help you add to your community of loyal customers. You can even promote app sharing among existing users by providing them special discounts or freebies during their next meal with you.
Generate Repeat Business through in-app discounts In-app discounts and offers promoted through push notifications act as your restaurant’s customer loyalty program. It prompts them to give you first preference over other restaurants owing to the special preference the restaurant app gives them. By utilizing automatically generated app-users database, you can nurture customer loyalty by providing them special discounts on their important milestones like birthdays and anniversary, making them feel treasured.
Enable In-app Order placing and Payment With your menu listed in your own app with mouth watering images, customers can easily choose dishes and place order within the app. What’s more they can even chose to make payment through credit or debit card or any other digital payment wallets integrated within the app. Ease of ordering their favourite food, through a handy medium and getting it delivered in little time is sure to foster customer loyalty for your restaurant.
