Top 5 Mobile App Marketing Trends for 2016
Marketing is increasingly becoming device specific. It is reshaped on the basis of the gadgets and platforms consumers are using today. At some point in 2014, for the first time mobile platforms took over desktops in internet traffic source. This single epic moment changed the way internet marketing was being done altogether. Businesses today run more ads on mobile than desktops and consumers spend 80% of their mobile interaction time in apps. This trend continued throughout 2015 and the same will be for 2016 with the new Mobile First approach where businesses prioritize mobile marketing over any other digital platform, which means – getting more business through their mobile apps! 46% of the world’s population will be using mobile apps And this percentage takes into account the African continent and several under-developed nations. If we just consider the developed and developing nations, the number turns to over 75%.
Mobile apps will continue to out-pace websites We discussed this point in depth in a previous blog . User-friendliness, polished design, push notifications, personalization and several other factors dominate customer preference of mobile apps over websites.
More business winners will be determined by their success in mobile marketing Success of a business was already much dependent on ones digital marketing strategy, however now digital is further focused on mobile app marketing. We also discussed before how mobile apps are helping businesses discover unique revenue opportunities.
Mobile apps will further integrate e-tailers and social media The line between mobile apps, online sellers and social media integration is already narrow enough. But in 2016 this will further thin down with easy movement between social sharing and switching from mobile-website to mobile app.
Push notifications will continue to become critical for mobile promotions & alerts Push notification is a dream tool for mobile marketers who were particularly tired of SMS marketing which did not give accurate results if at all. Push notifications on the other hand are precise in targeting users and are excellent for encourage more app engagement, sending an alert or running a promotional campaign.
