5 Ways your Own Restaurant Mobile App can increase your Digital Revenues
The number of mobile-only internet user has been steadily on rise in India, with increasing number of smartphone owners paired with improved quality and decreased rates of mobile internet. Most mobile internet subscribers prefer using apps rather than websites. This is especially true for the tech savvy young generation – the largest customer base for any restaurant business. Whether they are looking to book a table, to dine-in or call for home delivery, the first choice is doing it through mobile apps for restaurants. Although mobile app marketing for restaurants started with third party applications that allowed you to list your restaurant, owners have started realizing the importance of having their own standalone mobile applications. Having your own dedicated restaurant mobile app can add to your digital revenues in more than one way while you showcase all your offerings at one go on the most accessible digital platform.
- No profit-sharing with third party apps
Having a mobile application for your own restaurant entails limited one time app development cost. Post that entire profit from the business through the app belongs to you. While using third party apps, a fixed percentage of revenue needs to be shared on every order received through it in addition to the listing fees. With completely customizable apps like RestroAppy from Appynitty Communications that utilize innovative app development cycles, the cost of app development is very low and the restaurant can break even in no time to reap high digital revenues.
- Customer retention through direct mobile marketing
Direct mobile marketing through personalized mobile application for restaurant reduces the chances of loosing loyal customers to competitors as their focus will be only on your offerings. When a customer has an app of a favourite restaurant on their phone they are least likely to spend time in scouring unfamiliar options.
- No Competitive Distractions
Third party food ordering apps showcase only specific restaurants in predetermined order based on customer search criteria and ratings. Your restaurant could lose out to competitors on location based or cuisine based search criteria if you are not listed in top five or ten. With your own restaurant mobile application listing the entire menu and all the cuisines you serve, your specialties will not go unnoticed and food lovers wouldn’t mind travelling beyond their current location to relish good food. Additionally with integration of Google maps in RestroAppy, you can ensure prospective customers can locate you easily from anywhere.
- Increased business through App-only promotions and discounts
Promotions and discounts are known to increase revenues for every form of business. When restaurants provide discounts, it becomes a reason for customers to go on outing with friends and family. Thus you can effectively increase business by providing real-time discounts through coupons and promoting events and promotions through push notifications from your mobile app for restaurant. Your app could also become a gateway to making your loyal customers feel special with tailored discounts for frequent customers.
- Increased Inbound Sales Leads
RestroAppy enables you to create an unmatched virtual experience by allowing you to upload high definition photos and videos of your restaurant and the food served encouraging the customers to experience it in real giving a push to increased inbound enquiries. Additionally a restaurant business that thrives majorly on inbound marketing can surely boost business by getting its own restaurant mobile app with integrated online payment gateway! This will encourage its users to order food and conveniently pay for it right from the mobile app.
