How Push Notifications Give Mobile App Marketing a Boost
As mobile marketing is beginning to find strong foothold in strategic planning, business mobile apps are fast becoming the most widely used medium for the same. With even small and medium businesses adopting app based mobile marketing, global revenues from apps are forecasted to grow by 24% in the year 2016. A self-branded and easy to manage direct marketing medium – a business mobile app, comprises of many features that make it a valuable and high returns investment for businesses. One such feature that we’ll explore here is ‘push notification’. Push notifications are messages that can be sent by app publishers to the app users and is supported by the leading mobile platforms like Android and iOS.
What makes Push Notifications Significant? When consumers have your app on their mobile, it indicates their interest in your brand. But many a times there is a lack of motivation to mobilize this interest in a manner that increases app-usage or translates into a business transaction. This is where push notification, which can be delivered directly to the consumers mobile even when the app is not in use, becomes one of the most promising in-app marketing strategies. These messages are notified at the top of the mobile screen and therefore ensure grabbing user attention. Additionally, push notifications are cost-effective and are known to have higher opening rates as compared to e-mails and SMS. With native app developers like Appynitty Communications, business can easily customize push messages, schedule them and select recipients for them as per their requirements. The fact that it is extensively customizable and targeted to right audience increases push notification’s probability of leading to meaningful brand engagement with customers through mobile applications.
Key to Successful Push Marketing is Value Addition Push notifications are undoubtedly an effective marketing strategy, but the key is that they should be valuable to the recipients. To be able to use push notifications from mobile apps to your advantage, it is important to strike a right balance between your business and customer needs. It is vital that as app-publishers, you make judgmental use of push-notifications. It is important to remember that mobile platforms offer app users opt-in and opt-out options for push notifications. Thus you need to take care to not to spam users with too many messages or you may end up losing a lucrative opportunity window. Most users opt-in for push notifications as they keep them updated about latest offerings and deals from their favourite brands. It also helps keeps them looped-in about their requested service or order status. Thus they should be used in a manner that enhances mobile app user’s experience and drives business profitability at the same time.
