How Mobile Apps Help Travel Agencies Compete with Big Players
Last few years have seen emergence of some big players with dedicated focus on e-tourism. The very fact that they were easily accessible through internet helped them succeed. The trend gradually shifted from web based marketing to app-based marketing with growing mobile only internet user base. The success of the new business model in tourism sector affected the market share of small and medium tour operators and travel agencies. If your travel agency too struggled hard to keep up with expensive technological up gradation and compete with the big industry players, then there’d good news. The scenario is now changing with technological advancement and access to affordable and customizable app development services. With native app-development companies like Appynitty Communications providing personalized apps like JourneyAppy at affordable prices, you can now explore the benefits of app based mobile marketing to grow your business.
Catering to Appy Happy Traveler 40% of smart phone owners prefer using apps to plan their travel. A dedicated app for tours and travel industry such as JourneyAppy, can offer tech-savvy customers an easy to use and highly accessible digital platform to gather all the information they need. You can ensure client loyalty with all the required details available in your own travel agency app. With compilation of destination information, pre-designed itineraries for budget or luxury travel and guidance to book preferred package all available on one platform you can eliminate competitive interference. Mobile Apps can further enhance client engagement by showcasing high definition videos and photographs of various popular holiday destinations.
Attract more clients with best of virtual and personalized services Although online tourism services have redefined the way travelers plan their holidays, what they dearly miss is the personal touch in customized travel planning that the next door tour operators offered. By offering mobile app, integrated with one touch call connectivity, your travel agency can offer the best of both worlds. You can in fact attract more clients by filling the void that the online travel services have created by eliminating the human touch from the tourism sales funnel. With dynamic feedback mechanism, your clients can connect with you even during their travel to avail add-on services. What’s more? They can pay for these add-on services trough online payment gateways integrated within the app!
Beat the deals and discounts offered by Competitors Another aspect that attracts travelers to visit the big players is the frequent deals and discounts they offer. Your mobile app can help you compete on this front as well, by sending your app users real-time notifications about the deals and packages you offer. With push notification feature in mobile apps, you can ensure your messages are received and read by your customers even when the app is not actively being used.
Increase brand recognition and visibility A self branded mobile application for your travel agency that is available in both Apple and Google stores is sure to increase your visibility in the relevant industry. Your mobile app can allow customers to post photos and testimonials of their trip. This will act as confidence booster for new clients to plan their trips with you. With JourneyAppy’s default app sharing feature, your happy customers can also invite friends and family to try your services and thereby increase your customer database – an important element to increase business.
