Why your Business should have a Native Mobile Application
More than one third of the world population is expected to own smartphones by 2017 and there will be over 2.6 billion people using mobile internet. Having a core mobile marketing strategy in place has thus become a necessity for all businesses and the most preferred emerging mobile marketing medium is customized business apps. While businesses are learning the tricks of mobile app marketing, they realize that it is important to provide consumers a seamless app experience. Statistics show that poor app performance would deter 43% of consumers from using an app again. It also shows that most smartphone users are known to have the best app using experience with native apps.
What are Native Mobile Applications? A native app refers to the one which is built specifically in line with the requirements of the mobile operating system (OS) i.e. the platform it will be hosted on. App for each OS is built using the language associated with it. For instance, the apps for the most widely used mobile platforms - Android and iOS, apps will be built separately right from scratch, using Java and Objective C or Swift respectively. Here are some of the features that make native mobile applications favourite among users as well as business:
- Fast and convenient to use
With fast processing smartphones compatible with 3G and 4G internet services, people are used to high speed and quick response. Prolonged loading time and slow navigation are known to put off app users and that’s why native apps that are faster to download, as compared to mobile websites and hybrid apps make them popular amongst the consumers. Additionally, native apps are also easy to navigate through and provide seamless user experience with layouts and designs optimally tailored to suit the device being used. It also creates a familiar environment that increases user convenience.
- Provide unmatched visual experience
Native apps enable use of highest quality of graphics content without compromising on speed, which cannot be matched by any other mobile marketing medium. This allows you to provide consumers a virtual tour of your facility, or showcase your products with high definition videos and images, enhancing the overall look and feel of the app. Creating a great visual appeal can make a big difference to your business profitability. Whether your business is an e-commerce platform where products are seen and bought, a restaurant where the ambience and display of food make the difference or a real estate developer where a virtual site tour can influence decision initiation, a native app is a must for you.
- Optimum integration of device specific features in the app
A native app can fully utilize all the associated features of the device it is downloaded on. Thus your business app can navigate your consumers to your office or nearest outlet using the phone’s GPS and even allows them to click and post pictures in your app by using its camera. Additionally, your business can initiate proactive interaction with app users by sending them push notifications directly on their mobile, even when the app is not in use. This will increase customer engagement and also promote increased app usage. With customized native app developers like Appynitty Communications, the so called disadvantage of native apps being expensive is also eliminated. You can get a self branded native app with customized industry specific features, well within your budget. You can also easily and instantly edit or modify your mobile app content with the web user interface provided to you. Go Digital! Go Native!
The author of this blog is Antaraa Daga, Co-founder of Appynitty Communications – A holistic mobile app development company that focuses on creating personalized apps for businesses across all verticals.
