How mobile apps for tourism industry are enhancing travelers’ experience
The tourism industry has always been a front runner is adopting technology - whether it is catering to customers through websites, engaging them through social media or more recently taking to mobile marketing, especially through mobile apps. The reason for this has also been the changing dynamics of travelers - their passion for exploring destinations far and wide and at the same time their prudence in being well informed. With the app-first preferences of tech-savvy travelers across the globe, the mobile applications for travel and tourism industry make for the 7th most downloaded ones. Right from the tourism boards to travel agencies, from hotels to restaurants, all the macro as well as micro players of the travel sector are keen on having their presence on the traveler’s mobile. Today, around 30 to 40% of digital sales for many travel service providers are procured through mobile apps.
Apps Increase Engagement and Ensure Customer Loyalty With increased awareness even small and medium companies are opting for dedicated mobile apps to provide their clientele a 24x7 personalized user experience. They realize that self branded apps are the fastest and surest way to stay connected and ensure customer loyalty in a competitive environment. The audio-visual appeal that the app creates for its users through HD images and videos is apt for influencing the decisions of clients while choosing the travel destination, accommodation and even restaurants around during the travel. Apps are also popular due to easily possible integration with Google Maps to guide the tourist to their business and also provision of instant phone connectivity.
Increase business opportunities The features like push notifications prompting users with specialized offers and social media feeds act as key influencers in initiating holiday planning. With no space constrains and ease of uploading and editing content, apps can be used to showcase all the services offered at one go. This increases the probability of user opting for more add-on services. Users can even instantly pay for the services required through payment gateways integrated within the mobile apps, making the transaction hassle free for both the user and the service provider.
Specialized Apps from Appynitty Understating the requirement for affordable apps for travel sector, Appynitty Communications has come up with native apps like JourneyAppy for travel agencies and tour operators and StayiinnAppy for hospitality services. These apps are built right from scratch for best user experience on Android as well as iOS platforms with sector specific features integrated to meet requirements of various service providers.
